Bringing Predictive Analytics to the Pendo Platform with Forwrd.AI

Pendo has obtained Forwrd.ai. Technology will be a series of new capabilities called Predic Pendo. Click Here for initial access.

We have long held a view in the Pendo that the use of data is the most reliable customer health indicator.

By analyzing what people do in the software, and what they say about that experience, the company can predict the chances of Churn and Upsell, and then adjust the outreach to customers to encourage successful results.

But entering the data into a reliable predictive model is too difficult. It must be easier when companies start training and trusting AI agents to interact on their behalf. That’s why we bring predictive analytic to the pendo platform with acquisition from Forwrd.ai.

Forwrd.ai Is a Predictive Analytical Platform of No-Code based in Israel that allows non-data scientists to build AI and machine learning models that predict Churn’s risk, identify opportunities for expansion, and lead scores. Forwrd technology will be a new ability on the pendo platform called Pendo Prediction – Activating products, sales, customer success, and marketing to convert signals from the use of software into an actions that can be followed up that they can use to increase retention, convert direction, and expand customers.

When we first met the founder of Forwrd Kobi Stock and his team, we immediately saw the value of our platform, combined. So many customers have switched to the Pendo to achieve this result. Imagine if the pendo customers have an instant insight from their use data to inform the adoption of products and expansion campaigns, or an easy way to get this insight into CRM to inform customer sales or outreach. And consider how this insight can train AI agents to carry out these tasks.

This is the power of Forwrd + Pendo – Immediately, our customers will be able to connect the use of software directly to the business results they come to us.

When we make acquisitions in Pendo, we are looking for three things: value for customers, interesting technology, and teams that bring new energy and innovations into the Pendo, maintain our entrepreneurial spirit. Forwrd checks all these boxes.

We are happy to welcome this team in Pendo, and to provide this new new ability to customers.