Experience of Global Fuel Products: Pendo localizes for the future driven by AI Japan

Japan has one of the most sophisticated technology markets in the world. This is home to some of the most iconic technological brands, the latest R&D, and the digital transformation movement that re -forming the entire industry.

We opened our Tokyo office in 2020 with one goal: To help Japanese companies provide extraordinary product experience. Now, we take the next big step on the trip. We localized the Pendo platform to support Japanese and market needs, bringing the full power of growth led by products to areas that define the future.

Why Japan, and why now?

Japanese company software market is developing. Estimated currently places the Japanese software market on its track US $ 50 billion in 2030. Plus, Japan is ranked third globally for AI R&D, opening the way for the future automatic and ethical. According to World Economic ForumJapan’s commitment to ethical standards in AI development has proven to be the country’s competitive advantage.

Japanese persistent priority regarding transparency and justice in technological development has highlighted the greater needs of platforms that not only allow intelligent automation, but do it with clarity, accountability, and the first user’s thinking.

That’s where Pendo entered. Because AI becomes more important how the product is built and experienced, the team needs reliable insights about user behavior and sentiment to encourage business results. Pendo helps the product leader to build responsibly by making it easy to understand how users are involved, so they can provide product experience that their customers really like.

Our global strategy: Intentional design for users everywhere

Making dendo available in Japanese is not as simple as translating text. It is part of a broader internationalization effort to ensure that products adapt to various languages, regions, and cultural contexts.

Through internationalization (Building Pendo to support various languages ​​and regions), and Localization (Adapting Pendo to a Certain Culture and Context), we ensure that every global user has an adapted and relevant experience that feels as made for them. The efforts of these two branches ensure that we holistically create wise and attractive experiences for our global customers.

We launched this gradually, starting with the highest impact area of ​​the Pendo Platform:

• Login experience
• Page
• Feature
• Track the event
• Details of visitors and accounts

Look forward: where is the next pendo direction

This launch is just the beginning. Japan is our first local experience, and next is Germany, Portuguese, France and Spain when we expand all of Europe and Latam.

We are happy to deepen our investment in Japan, support our customers, and continue to learn from one of the most advanced technology communities in the world.

We are waiting for your sustainable support from now on! (We are waiting for what will happen next.)